Security Center

SHEIN Privacy Center
Your Rights

Your privacy and security are very important to us. On this page, you will find a detailed description of your rights under applicable data protection laws, as well as information on how you can exercise those rights.

Right of Access
If you wish to access the information we have collected about you, you have the right to receive a copy of your personal data in a structured and machine-readable format. You can submit an Access Request by going to your personal account settings.
To ensure the security of your data, we will send a verification code to the email address linked to your SHEIN account. Once you receive the code, you will be able to download your data from your account settings.


Right to Rectification
If you believe we have inaccurate or incomplete information about you, we can make those changes in the My Profile .
This feature allows you to edit basic account information, such as profile picture, size or style preferences. Additionally, you can add or edit saved payment methods and addresses to simplify the checkout process.

Right to Erasure
You have the right to request that we permanently delete your personal information from our records. Once your account deletion request is processed, your information will be irreversibly deleted (except for certain data we may retain to comply with legal obligations, as outlined in our Privacy Policy). This means you will no longer be able to log in, and if you wish to shop at SHEIN in the future, you will need to create a new account.
You can exercise your Right to Erasure by submitting a request through our Request Center .
Please note that to ensure the security of your data, you will need access to the email or phone number you used to register your SHEIN account.

Unsubscribe
If you no longer wish to receive marketing communications from SHEIN, simply click the 'Unsubscribe' link at the bottom of any email we send you. You can also submit an unsubscribe request through our Request Center .
We respect your choice and will process your request promptly.

Right to Opt-Out
We do not sell user information to third parties in the common understanding of the term. However, providing certain identifiers to third parties may be considered a sale under certain laws. When you visit our website, we may share certain personal identifiers such as cookies and other tracking technologies for analytics purposes and to personalize your experience with targeted advertising.
If you wish to opt-out of the sale of such personal information, you can control how we share your data by clicking the "Manage Cookies" link at the bottom of the website, or in the Settings menu on your mobile app.
If you are a U.S. resident, you can control how we share your data by clicking the "Do Not Sell My Personal Information" link at the bottom of the website, or in the Settings menu on your mobile app.

Right to Opt-Out of Profiling
Profiling is the automated processing of your personal information to evaluate certain aspects of your personal behavior or preferences. This may include creating profiles based on your browsing history or search queries to provide you with a personalized shopping experience.
You have the right to opt-out of profiling based solely on automated processing of your data. Please note that this will affect your shopping experience and search results will not be tailored to your preferences and profile.
If you wish to opt-out of profiling, you can do so by clicking the "Manage Cookies" link at the bottom of the website, or in the Settings menu on your mobile app.
If you are a U.S. resident, click the "Do Not Sell My Personal Information" link at the bottom of the website, or in the Settings menu on your mobile app.

Other Privacy Issues
If you wish to report a privacy issue, file a complaint regarding data protection, or exercise specific data rights under your jurisdiction, you can contact us via email at privacy@sheingroup.com . Please note that this email account is only for receiving and responding to legal and privacy-related requests.

If you are a SHEIN user residing in the EU or UK, you also have the right to object and the right to restrict the processing of your personal data. Contact privacy@sheingroup.com if you wish to exercise these rights.

For requests related to orders, products, or accounts, please read our "FAQ" or contact Customer Service to speak with a support agent for further assistance.