The first designer we'd like to introduce is a girl who is beautiful both inside and out. Like most of our designers, she has been with SHEIN since its founding 10 years ago. In the early days, before our designs became popular, we arranged for our designers to continue their studies in fashion design and invited senior designers to help us build our brand. Now, more than a decade later, we have established a professional design team. Each of our designers has their own unique fashion style; some focus on creating elegant, cute, sporty, sexy, trendy, and all kinds of other styles. Our designers understand that you, the customer, are not only looking for many beautiful and fashionable clothes but are also looking for a lifestyle.

When choosing which fabric manufacturers to work with, we have gone through many collaborations over the years. In addition to style and design, we place great value on fabric quality. We want customers to feel comfortable, as if embraced by our clothes. At the same time, we do not want to increase costs in this production nor the price for our customers. After comparing many manufacturers, and after much trial and error, we have found a good balance between quality and cost and have established stable operations with our current manufacturers.