Japanese cosmetic brand Shiseido was founded in 1872 in Tokyo, Japan, and emphasizes "a hundred years of craftsmanship, so that the beauty of Shiseido," compellingly interpreting Eastern culture with Western philosophy. The brand name comes from the "I Ching," a Chinese text prescribing good practices between individuals and the universe. The name Shiseido reflects their corporates' image by combining Eastern aesthetics and western practices, bridging traditional concepts with advanced technology.
Shiseido's name meaning to nurture new life and create new values' aligns with their products, representing their commitment to quality design, development, and the understanding of what a customer values. With a focus on natural ingredients and innovative technologies, Shiseido has become known for their high-quality skincare products, delivering a naturally flawless look. The brand's star product ranges across skincare lines, including cleansing, moisturizing, and anti-aging treatments. 
BEAUTY LIBRA
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