SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a wide range of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries. To learn more about SHEIN, visit m.shein.com.vn.

We believe the beauty of fashion should be accessible to everyone, not just a privileged few. When the company was founded in 2012, we noticed that fashion companies had to choose between offering choice or reducing inventory pressure and waste. So we set out to change that by leading the way in developing alternative processes and technologies to bring fashion into the future.

Our customers are at the core of our business model, driving our growth with a team of nearly 10,000 employees serving more than 150 countries in less than a decade. Our digital-first model meets customers wherever they are: on mobile, online, and on social media. We have become one of the most popular shopping apps and continue to engage customers by offering multiple live content streams within the SHEIN platform and delivering the best online shopping experience.

Consumers no longer follow a uniform standard of what is considered "fashionable" or "beautiful." We believe that what we wear reflects our personality, and we want to empower everyone to explore and express their individuality. To do this, SHEIN creates a wide range of options to suit any mood or occasion.

SHEIN's mission is to be a leader in the industry and bring fashion into the modern era. We use advanced technologies and processes in our design and sourcing to stay on top of consumer demand, produce goods in a timely manner, and deliver products quickly to anywhere in the world. By developing proprietary logistics and e-commerce technologies, we are disrupting the fashion space and improving outcomes for manufacturers, suppliers, and consumers.

To meet demand, we have built a fully digital supply chain to seamlessly and quickly deliver products to customers worldwide. We use proprietary software to track sales and communicate with our factories in real time to place small-batch orders. Our digital supply chain is at the core of our business model and allows us to offer a wide variety of trending styles without creating excessive inventory waste or making customers wait weeks for their orders to be fulfilled.